Be generous. If someone sends you a referral thank them immediately and generously. A good way is with a simple gift card from a place like Starbucks, Tim Hortons or a local restaurant. Remember, you are not incentivizing them to make you money, but rather to allow you the opportunity to provide service to others. Whether you make a dime or not on providing a service doesn’t diminish the value of the referral, and the implicit trust implied by it.

You have to understand that women expect to be approached and hit on when they go out to a club or a bar. They don’t expect it when they go to a coffee shop, walking down the street, or entering a boutique. That can be a good thing for you, as long as you do the right things and don’t come off like a would be pick up artist.

To venture a little out of the way from Macungie (but just a couple minutes) you could try Perk On Main, on Main Street in an Emmaus. Its really just a hop, skip, and jump from Macungie and the service is excellent. The latte’s are yummy, and they have the coolest coffee shirts. My favorite says, “Coffee, chocolate, men.some things are just better rich.” I wear that shirt a lot!

Colvin carried on those traditions of great customer service and support for the art community ever since she bought the business from Sherri and Ben Hotchkiss.

But if you absolutely, positively can’t get away, all hope is not lost. You can have that same picnic in your backyard. Or even a barbeque. Better yet, spend a cozy night indoors with your lover. Plan a special dinner complete with candles and soft music. Now, I know you’re getting some ideas!

When I say ‘done properly’, I mean giving them a confident yet relaxed, mischievous smile. You know the type I mean, like you are doing something a little bit naughty but that it’s clever at the same time, like butter wouldn’t melt in your mouth. What I don’t mean is a completely over the top, fake smile. The important word to remember is ‘subtle’.

The last of these key concepts deals with the value of making an investment into your business. Many of those who try to start a business online will use a cautious approach and will be hesitant to invest in the business. Their concern usually derives from an understanding of the expected return on the investment. If you don’t have much extra cash, spending or or more a month may seem like it won’t fit into your budget. This is a situation in which thinking like a business owner might be able to make a big difference.